Development of the architecture of a SuperApp
Timeline
10 months
Client
Gruvi
Industry
Prop-Tech
Role
Product Designer
Responsabilities
UX audit for mobile app
Research and discovery process
Arquitetura de informação
Competitor analysis
Feature analysis
UX strategy for the Brazilian market
Overview
Application of the brand's strategic concept, planning and development of the information architecture of a SuperApp focused on the Brazilian condominium market.
Challenges
B2B2C product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Role
Product Designer
Timeline
10 months
Client
Gruvi
Industry
Prop-Tech
Responsabilities
UX audit for mobile app
Research and discovery process
Information architecture
Competitor analysis
Feature analysis
UX strategy for the Brazilian market
Overview
Application of the brand's strategic concept, planning and development of the information architecture of a SuperApp focused on the Brazilian condominium market.
Challenges
B2B2C product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Development of the architecture of a SuperApp
Timeline
10 months
Client
Gruvi
Industry
Prop-Tech
Role
Product Designer
Responsabilities
UX audit for mobile app
Research and discovery process
Arquitetura de informação
Competitor analysis
Feature analysis
UX strategy for the Brazilian market
Overview
Application of the brand's strategic concept, planning and development of the information architecture of a SuperApp focused on the Brazilian condominium market.
Challenges
B2B2C product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Role
Product Designer
Timeline
10 months
Client
Gruvi
Industry
Prop-Tech
Responsabilities
UX audit for mobile app
Research and discovery process
Information architecture
Competitor analysis
Feature analysis
UX strategy for the Brazilian market
Overview
Application of the brand's strategic concept, planning and development of the information architecture of a SuperApp focused on the Brazilian condominium market.
Challenges
B2B2C product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Development of the architecture of a SuperApp
Timeline
10 months
Client
Gruvi
Industry
Prop-Tech
Role
Product Designer
Responsabilities
UX audit for mobile app
Research and discovery process
Arquitetura de informação
Competitor analysis
Feature analysis
UX strategy for the Brazilian market
Overview
Application of the brand's strategic concept, planning and development of the information architecture of a SuperApp focused on the Brazilian condominium market.
Challenges
B2B2C product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Role
Product Designer
Timeline
10 months
Client
Gruvi
Industry
Prop-Tech
Responsibilities
UX audit for mobile app
Research and discovery process
Information architecture
Competitor analysis
Feature analysis
UX strategy for the Brazilian market
Overview
Application of the brand's strategic concept, planning and development of the information architecture of a SuperApp focused on the Brazilian condominium market.
Challenges
B2B2C product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Transforming housing experience
Transforming housing experience
I joined Gruvi with the initial objective of structuring the app's information architecture, considering that this app would evolve into a housing super app over a period of two years.
To achieve this, it was necessary to understand the value the app aimed to offer users and how we could translate it into information architecture.
I joined Gruvi with the initial objective of structuring the app's information architecture, considering that this app would evolve into a housing super app over a period of two years.
To achieve this, it was necessary to understand the value the app aimed to offer users and how we could translate it into information architecture.
Primary goals
Primary goals
Migrate the main features of the legacy to the new app
Migrate the main features of the legacy to the new app
Offer a value differential in relation to market competitors
Offer a value differential in relation to market competitors
Create an UX architecture that conveys the application concept of the house, condominium and neighborhood
Create an UX architecture that conveys the application concept of the house, condominium and neighborhood
Primary goals
Impact
Impact
/
/
Base users converted
Base users converted
%
%
Legacy features migrated
Legacy features migrated
Applied strategies
Applied strategies
The app for the home, condominium, and neighborhood
The app for the home, condominium, and neighborhood
The first part of the ideation process took place with stakeholders from various areas of the app. It was necessary to understand each one's vision and the technical constraints we might face, given that the app would consume data from an existing database.
By the end of this stage, we understood that the architecture should convey the main concept of Gruvi, which is the app for your home, condominium, and neighbourhood.
The first part of the ideation process took place with stakeholders from various areas of the app. It was necessary to understand each one's vision and the technical constraints we might face, given that the app would consume data from an existing database.
By the end of this stage, we understood that the architecture should convey the main concept of Gruvi, which is the app for your home, condominium, and neighbourhood.
From card sorting to flows and prototype
From card sorting to flows and prototype
After defining the architecture direction, it was time to translate the concept into reality. We began with card sorting studies to define the main areas of the app and what each would encompass.
In a second stage, we increased the complexity of the study, creating detailed flowcharts, wireframes and navigable prototypes to test flows and interactions.
This was an important stage to understand navigation complexities, validate and refine flows and interactions, identify issues early on, and align expectations among all parties involved in app development.
After defining the architecture direction, it was time to translate the concept into reality. We began with card sorting studies to define the main areas of the app and what each would encompass.
In a second stage, we increased the complexity of the study, creating detailed flowcharts, wireframes and navigable prototypes to test flows and interactions.
This was an important stage to understand navigation complexities, validate and refine flows and interactions, identify issues early on, and align expectations among all parties involved in app development.
How to translate a complex concept into a simple solution?
How to translate a complex concept into a simple solution?
Encompassing the entire scope of housing in an app is a complex task. Creating an architecture that makes sense and does not have excessive layers was one of our challenges. Additionally, the app needed to be dynamic to adapt to different user profiles, whether a resident, building manager, owner, or doorman.
Therefore, it was built with a focus on the modularity of components and how the screen would adapt its architecture depending on the type of profile a user has.
Encompassing the entire scope of housing in an app is a complex task. Creating an architecture that makes sense and does not have excessive layers was one of our challenges. Additionally, the app needed to be dynamic to adapt to different user profiles, whether a resident, building manager, owner, or doorman.
Therefore, it was built with a focus on the modularity of components and how the screen would adapt its architecture depending on the type of profile a user has.
Legacy knowledge and user research
Legacy knowledge and user research
The Gruvi team had the advantage of accessing usage data from a legacy system with over 10 years of operation in the Brazilian market.
This data, combined with user research, provided important insights to apply improvements even before the app was launched in the app stores.
One of the insights was that many users felt the need to manage all their properties in one place. Therefore, the new solution needed to accommodate multiple properties under a single login.
The Gruvi team had the advantage of accessing usage data from a legacy system with over 10 years of operation in the Brazilian market.
This data, combined with user research, provided important insights to apply improvements even before the app was launched in the app stores.
One of the insights was that many users felt the need to manage all their properties in one place. Therefore, the new solution needed to accommodate multiple properties under a single login.
In retrospect
This complex project involved collaboration across various areas through dynamic sessions, research, technical alignment and business discussions. By using data and making strategic decisions on information architecture and modular components, we corrected errors and are now seeing early successes.
3 years after launch, our user base has exceeded half a million. Our current focus is on stabilising app performance and ensuring high-quality features that deliver maximum user value. As the product concept evolves, I expect the app's architecture to adapt accordingly, reflecting its dynamic nature.
In retrospect
In retrospect
This complex project involved collaboration across various areas through dynamic sessions, research, technical alignment and business discussions. By using data and making strategic decisions on information architecture and modular components, we corrected errors and are now seeing early successes.
3 years after launch, our user base has exceeded half a million. Our current focus is on stabilising app performance and ensuring high-quality features that deliver maximum user value. As the product concept evolves, I expect the app's architecture to adapt accordingly, reflecting its dynamic nature.