

Gab Flor
I'm a Staff Product Designer who enjoys making sense of complex problems and helping teams make better product decisions.
Over the past 8+ years, I've worked across discovery, research, product strategy, and design, connecting user needs with business goals to shape meaningful digital experiences.
My approach goes beyond designing interfaces. I work to uncover the right problems, challenge assumptions with evidence, and align cross-functional teams around solutions that create measurable impact.
I'm particularly interested in complex products, systems thinking, and the role of design in shaping product direction.


Gab Flor
Gab Flor
I'm a Staff Product Designer who enjoys making sense of complex problems and helping teams make better product decisions.
Over the past 8+ years, I've worked across discovery, research, product strategy, and design, connecting user needs with business goals to shape meaningful digital experiences.
My approach goes beyond designing interfaces. I work to uncover the right problems, challenge assumptions with evidence, and align cross-functional teams around solutions that create measurable impact.
I'm particularly interested in complex products, systems thinking, and the role of design in shaping product direction.
Skills
User experience design (UX)
Strategic planning
Mentoring product designers
Data reports
End-to-end design process
User research
Expertise
Tackling complex challenges
Conducting usability testing sessions
Delivering UX/UI audits and reports
Driving data-informed decisions
Working with multidisciplinary teams
Education
Bauhaus Universität Weimar
Exploring UI within the Bauhaus Context
2024
ESPM
MBA - Strategic management in UX
2022
UFRN
Bachelor in Design
2017
Nottingham Trent University
Exchange student in Product design, BA
2014
Experience
Superlógica
Staff Designer
Present
Superlógica
Product Designer Sr.
2022-2024
Awari
UX Mentor
2021-2023
Owli
Product Designer Jr.
2019-2020
Experience
Superlógica
Staff Designer
Present
Superlógica
Product Designer Sr.
2022-2024
Awari
UX Mentor
2021-2023
Owli
Product Designer
2019-2020
Education
Bauhaus Universität Weimar
Exploring UI within the Bauhaus Context
2024
ESPM
MBA - Strategic management in UX
2022
UFRN
Bachelor in Design
2017
Nottingham Trent University
Exchange student in Product design, BA
2014
Expertise
Tackling complex challenges
Conducting usability testing sessions
Delivering UX/UI audits and reports
Driving data-informed decisions
Working with multidisciplinary teams
Skills
User experience design (UX)
Strategic planning
Mentoring product designers
Data reports
End-to-end design process
User research
Skills
User experience design (UX)
Strategic planning
Mentoring product designers
Data reports
End-to-end design process
User research
Expertise
Tackling complex challenges
Conducting usability testing sessions
Delivering UX/UI audits and reports
Driving data-informed decisions
Working with multidisciplinary teams
Education
Bauhaus Universität Weimar
Exploring UI within the Bauhaus Context
2024
ESPM
MBA - Strategic management in UX
2022
UFRN
Bachelor in Design
2017
Nottingham Trent University
Exchange student in Product design, BA
2014
Experience
Superlógica
Staff Designer
Present
Awari
UX Mentor
2021-2023
Superlógica
Product Designer Sr.
2022-2024
Owli
Product Designer Jr.
2019-2020