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Gab Flor

I'm a Staff Product Designer who enjoys making sense of complex problems and helping teams make better product decisions.

Over the past 8+ years, I've worked across discovery, research, product strategy, and design, connecting user needs with business goals to shape meaningful digital experiences.

My approach goes beyond designing interfaces. I work to uncover the right problems, challenge assumptions with evidence, and align cross-functional teams around solutions that create measurable impact.

I'm particularly interested in complex products, systems thinking, and the role of design in shaping product direction.

Contact
Contact

Gab Flor

Gab Flor

I'm a Staff Product Designer who enjoys making sense of complex problems and helping teams make better product decisions.

Over the past 8+ years, I've worked across discovery, research, product strategy, and design, connecting user needs with business goals to shape meaningful digital experiences.

My approach goes beyond designing interfaces. I work to uncover the right problems, challenge assumptions with evidence, and align cross-functional teams around solutions that create measurable impact.

I'm particularly interested in complex products, systems thinking, and the role of design in shaping product direction.

Skills

User experience design (UX)

Strategic planning

Mentoring product designers

Data reports

End-to-end design process

User research

Expertise

Tackling complex challenges

Conducting usability testing sessions

Delivering UX/UI audits and reports

Driving data-informed decisions

Working with multidisciplinary teams

Education

Bauhaus Universität Weimar

Exploring UI within the Bauhaus Context

2024

ESPM

MBA - Strategic management in UX

2022

UFRN

Bachelor in Design

2017

Nottingham Trent University

Exchange student in Product design, BA

2014

Experience

Superlógica

Staff Designer

Present

Superlógica

Product Designer Sr.

2022-2024

Awari

UX Mentor

2021-2023

Owli

Product Designer Jr.

2019-2020

Experience

Superlógica

Staff Designer

Present

Superlógica

Product Designer Sr.

2022-2024

Awari

UX Mentor

2021-2023

Owli

Product Designer

2019-2020

Education

Bauhaus Universität Weimar

Exploring UI within the Bauhaus Context

2024

ESPM

MBA - Strategic management in UX

2022

UFRN

Bachelor in Design

2017

Nottingham Trent University

Exchange student in Product design, BA

2014

Expertise

Tackling complex challenges

Conducting usability testing sessions

Delivering UX/UI audits and reports

Driving data-informed decisions

Working with multidisciplinary teams

Skills

User experience design (UX)

Strategic planning

Mentoring product designers

Data reports

End-to-end design process

User research

Skills

User experience design (UX)

Strategic planning

Mentoring product designers

Data reports

End-to-end design process

User research

Expertise

Tackling complex challenges

Conducting usability testing sessions

Delivering UX/UI audits and reports

Driving data-informed decisions

Working with multidisciplinary teams

Education

Bauhaus Universität Weimar

Exploring UI within the Bauhaus Context

2024

ESPM

MBA - Strategic management in UX

2022

UFRN

Bachelor in Design

2017

Nottingham Trent University

Exchange student in Product design, BA

2014

Experience

Superlógica

Staff Designer

Present

Awari

UX Mentor

2021-2023

Superlógica

Product Designer Sr.

2022-2024

Owli

Product Designer Jr.

2019-2020

Contact

Contact

Contact

Contact